When I first started sourcing, I felt so unorganized. I’d find myself deep into searching for candidates, sometimes working on multiple positions at a time and always with way too many tabs open on my browser. I was sending over plenty of candidates, but I wasn’t always confident in the quality of the submittals and was desperate to find an easier process to find the type of candidates I knew I needed.
One of the biggest assumptions that sourcers have is that you have to reach out to dozens and dozens of candidates to fill your role. I certainly thought that when I started! After a lot of training, research, and trial-and-error, I’ve realized that if you have a laid out strategy and a strong list of 20-40 passive candidates to target, you have a good chance of finding one that can fill your role.
The first step in the process is to become an expert on the position that you are sourcing for. Attending the intake session with the hiring manager is critical, and you shouldn’t leave the meeting until you feel like you know exactly what the manager needs to see to be interested in your candidate. Make sure to find out companies he/she likes to see candidates from, and companies to stay away from. Listen for keywords and requirements that are repeated so you know what terms should be included in your search string. Find out the profiles of the top performers on the team so you can look them up to mimic their background. Your goal is to walk away with your brain fully absorbed with exactly what the ideal candidate needs to show.
The next step is to have a scheduled block of time on your calendar to solely source for this position. This time should be within 24 hours of the intake meeting so that all of the information is still fresh in your head. I recommend blocking 2-3 hours to get 25-40 candidates identified. I like to put this on my calendar as soon as the intake meeting has been scheduled so that I make sure I have the time blocked right after I collect all of the details. During this time, close your e-mail, turn off your phone, and just source. Look up the companies the top performers came from and find other people who may be similar. Create search strings that narrow down the number of people who come up and only find those who meet the majority of the requirements. The key is to not just add anybody to your list; take the time to actually research the person and make sure that at least on paper they look like a great fit for the role. Set a goal to have a minimum of 25 people to reach out to by the time you are done.
The last step is to reach out to each candidate individually about the position. I know it would be easier to just sent one bulk message to all 25-40 of them, but as I said in my last article, your response rate will decrease drastically if you do not personalize the message you send to the top candidates that you find. Pull up their profile, figure out a similarity or reason that drew you to them, and personalize your brief message to them on why you are reaching out.
If your message is right and the positions aligns with the candidate’s background, you should start getting some responses within a few days. From here you can begin sending over resumes to the recruiter or setting up screens, whatever your process is.
This three step strategy probably won’t work for every sourcer or every position, but hopefully it gives you a great starting place to get yourself organized and start working smarter.